Marketing communications is a complex, dynamic, evolving field. Choose an agency that sees the big picture while attending to granular details. Choose Nine-A—a full-service marketing firm specializing in software-supported, integrated, multi-dimensional campaigns with a strategic, customer-oriented approach.
Nine-A has robust capabilities in government relations, data strategy, leading-edge print solutions, marketing communications, and more. To broaden its knowledge spectrum, Nine-A draws on a network of experts in areas such as graphic design, interactive design, web development, photography/videography, and writing.
Drawing on many disciplines, Nine-A creatively integrates traditional and non-traditional marketing tactics into multi-dimensional campaigns.
Nine-A emphasizes a strategic approach to carefully plan, execute, and measure your campaign. Our sales support tools will help you identify, channel, and target the hottest leads, letting your sales team hit the right prospects at the right time. Nine-A will help you plan your future and measure your success.
Nine-A has robust capabilities that include a consortium of experienced professionals with backgrounds in government relations, data strategy, print solutions, marketing communications, and much more. Collaborate with Nine-A’s team to add precious value to your marketing dollar.
Nine-A provides market intelligence through its network of experts in fields such as small business growth, technology transfer, tech start-ups, green/clean technology, state and federal government, federal contracting, academia, and NGOs. Tap Nine-A’s extensive knowledge to power up your marketing strategy.
Nine-A applies business intelligence thanks to principals who have training in business and management theory; who have started small businesses; and who are constant innovators. Nine-A will help you spot the trends, create inspired tactical combinations, and leverage enthusiasm, creativity, and wisdom!
Nine-A’s service goes above and beyond, and we won’t be just another vendor, we’ll partner with you so that our processes fit seamlessly with yours, offering collaborative decision support, project management, flexibility, and—yes—patience and understanding! Nine-A wants your business to grow so ours will too!
With Nine-A you get the view from 30,000 feet! It’s easier than ever to reach people through ultra-modern media channels, but reaching-in and touching the right prospect with the right message at the right time takes preparation, skill, and the right tools.
To cut through the fog of ever-changing trends and to align your marketing and business goals, Nine A emphasizes the strategic planning, execution, and measurement of campaigns and the integration of leading-edge data analysis with communications strategies.
And to ensure that marketing campaigns return their investment, SMART planning is a must. Nine-A will collaborate with you so that every campaign is Specific, Measurable, Achievable, Relevant to your goals, and Time-bound. Because we want great marketing to translate into better business, we can work with your executives and sales team to make sure your marketing goals fit their needs too!
Nine-A's strategic, collaborative "path to success":
Nine-A’s consortium includes professionals with experience in government relations, data strategy, print solutions, marketing communications, and more. Our team can provide you in one shop all the tools needed to plan, execute, and measure a truly SMART campaign.
That’s everything from business development and branding, to strategic communications planning, to decision support, to sales support, to creative execution, to campaign analysis. What’s more Nine-A’s collaborators are entrepreneurs—they know how to grow a business, and they’ll understand your needs.
Nine-A’s consortium includes:
Nine-A is affiliated with AVI Management Group, Inc, dba AVIsion. This 100% woman-owned business provides scalable, practical, and economical technology solutions principally to government agencies and commercial companies. Its principals have extensive experience in science, technology, analytics, military science, business development, and marketing communications. AVIsion maintains a presence in Upstate New York, Arlington, VA, and Melbourne, FL and maintains an office in a cleared facility with strategic partner VRC at the US Army Test and Evaluation Command.
Nine-A is co-located with Quartier, a full-service print, mailing, and marketing specialist that provides leading-edge pre-press, offset and digital printing, mailhouse and delivery, online storefront, and binding and packaging services. Quartier has built a stellar reputation in the last 40 years working for some of the world’s largest corporations. And this Syracuse, NY-based company continues to invest in machinery, software, and staff, adding services to its core business as well as key certifications, including a G7 Master Printer certificate from IDEAlliance and sustainability certificates from the Forest Stewardship Council and the Sustainable Forest Initiative.
Nine-A's multichannel marketing solutions combine a personalized, familiar direct mail (DM) campaign with a viral, interactive, and flexible online campaign. That's a powerful marketing one-two punch!
Today, customers interact with a message across many channels: DM, QR codes, personalized mini-site, smart phones, quick surveys—all the while releasing data that can be used to track behavior and fine-tune campaigns. By personalizing messages, customizing offers, tracking behavior, quickly following up, and analyzing campaigns, cross-media marketing can dramatically improve the return on your marketing investment.
Nine-A offers the following solutions separately or in combination:
Contrary to predictions, traditional marketing tactics—print advertising, direct mail, trade shows—never did give way to online, interactive, social, and experiential tactics. Today, both traditional and non-traditional marketing initiatives are being integrated into multi-dimensional campaigns, often in unique combinations targeted to specific channels. With Nine-A’s strategic approach you’ll be able to plan, measure, and execute multi-dimensional campaigns based on careful market analysis and driven by solid growth objectives. Plus, we’ll measure the results, so you’ll know what’s working and why!
Is your media relations strategy a case of posting the occasional press release and hoping for the best? Nine-A offers a full range of contemporary media strategies, engaging this channel through social media, webinars, press events, online media events, live events, custom pitches, and more.
Nine-A also offers specialist media services, such as reputation and crisis management. Plus, Nine-A has a wide knowledge of government relations and can assist with business-to-government, academy-to-government, and similar interactions, whether you are seeking a project grant or helping to plan, manage, or asses a contract. When it comes to media and government relations, experience is crucial — make Nine-A’s experience work for you.
Nine-A can plan, execute, and measure a comprehensive range of online tactics for internal and external communications. These include dashboards and augmented reality for data visualization and decision support; wikis and other cloudware for collaboration and decentralized project management; full-service interactive websites to help brands dialog with customers; storefronts for sales support and online inventory control; mini-sites for touch campaigns and satellite brands; and much more.
For our increasingly mobile world, Nine-A can optimize services for smart phones and smart pads, develop stand-out applications, and integrate web tactics with traditional marketing to create multi-dimensional campaigns. With Nine-A the web doesn’t just sit there; it goes to work in support of brands and bottom lines!
To support marketing communications, Nine-A conceives and develops project management, database management, collaboration, decision support, and other software tools using best-of-breed, off-the-shelf solutions. To support business development, our proprietary intelligence and “neural” systems gather and mine critical data (and in fact support sales at every rung), while our dashboards, maps, and other visualization tools help you put the intel to use. Because our software is customized, you can easily input and extract data and seamlessly integrate these systems with your organization’s processes.
Are you transferring the next cool idea from the sandbox to the marketplace? Do you need helping aligning your business, marketing, branding, and growth strategies? Nine-A’s principles have training in business and management theory. They have started and grown their own successful companies. They have been constant innovators.
Thanks to this experience—not to mention our best-of-breed software solutions—Nine-A can help you spot market and business trends; see the big picture, so that all your strategies work toward a common goal; and efficiently apply your start-up resources.
Not only that, Nine-A has energy and enthusiasm to spare, and we’ll bring them to your campaign!
For a national B2B marketing firm, Nine-A was responsible for SEO/SEM activities for a school franchise that was so successful, other marketing activities were curtailed in favor of SEO/SEM.
For a consumer-oriented home accessories store, Nine-A's multiple analytics reports provided insight into which channels were driving the best traffic and which campaign investments and channels were yielding the best results. These analytics resulted in the revision of campaigns.
For Primrose Schools, Nine-A's SEO/SEM optimization projects resulted in the first or second positions in organic and paid searches.
For an international manufacturer based in the US, Nine-A analyzed SEO and SEM results on behalf of the company's marketing department and improved results without increase in the marketing budget.
For a large engineering firm, Nine-A identified new SEM channels for its smart grid services division. Results have improved traffic for these initiatives by anywhere from 10% to 75,000%. The average improvement was 25%.
Nine-A has performed website analysis and subsequent website redevelopment for:
For this commercial laundry company, Nine-A worked closely with the client to conceive of and create a sales training and support campaign. Thanks to careful planning, this campaign helped re-organize the client's whole approach to training and the way it differentiates its products and services. Among the deliverables was a 12-page, four-color brochure for use in sales training events, which is adaptable for the field, as a presentation, for the website, etc.
For this 3 million-square-foot retail, food, and entertainment destination that includes a convention center, Nine-A was the mastermind for projects that included highly creative video and interactive content, predictive marketing, social media marketing, measurement, and analytics dashboards.
For the developer's one billion dollar market and consumer research and development project, Nine-A developed a business activity monitoring (BAM) and business intelligence (BI) system to accurately predict who would make a decision to participate/buy services.
The goal of several of Nine-A's clients is to give brick and mortar shoppers the functions they enjoy when shopping online—such as instant access to product information—while they walk through a physical store, looking at merchandise. Retailers will be able to personalize their in-store sales promotions to customers as they shop in real time.
For the marquee convention of the International Society for Indoor Air Quality and Climate (ISIAQ)—held in Syracuse, NY in 2009—Facilitated by Nectar Partners, Nine-A developed an online "wiki" collaborative community to add value to academic-to-business and business-to-business "intellectual collisions" between conference delegates and trade show attendees. The project allowed delegates and attendees to continue their conversations and explorations after the event closed its doors. Content for this online community included video, audio, forums, RSS feeds, and more.
For this supplier of industrial and warehouse equipment, Nine-A developed a touch campaign integrating traditional and non-traditional tactics and online CRM using cross-media marketing software. The campaign included a variable data direct mail postcard sent to Liftech customers that revealed a prominent Quick Response (QR) code introducing—once scanned—an innovative online warehousing and CRM system.
For this author, educator, clinical psychologist, management consultant, and president of the New York State Psychological Association, Nine-A created a strategic marketing plan, one tactic of which was a website development project integrated with social marketing.
5795 Bridge Street
East Syracuse, NY 13057
Phone: 202.540.8032 or 315.362.1828